Blogging as a business tool
In the past few years, blogging has gone from a little-known technology, to a popular medium among the Internet-savvy, to the mainstream.
Today, businesses small and large — even major brands like General Electric and The Wall Street Journal — have embraced blogging as a way to connect with potential customers using a more personal voice.
How You Can Use Blogging?
You can use your blog to:
• Share your expert insights into your industry
• Provide customer tips related to your business
• Highlight customers who have benefited from your products and how they’ve done so
• Talk about changes you’re making to your product/business
• Ask your potential customers how they’d like to see you change/improve existing products, or what new ones they would find helpful
…all while showing your potential customers that you’re a real, live person interested in helping them solve their problems — not just in making a sale. This is a great way to market your business!
How Does Blogging Relate To Email?
Two big ways that email and blogging can work together:
1. Rather than relying on people to return to your blog on their own to read your latest posts, you can put a signup form on your blog, and automatically send new posts to them by email using AWeber’s Blog Broadcast tool.
2. Each post you make to your blog is content that you can potentially re-purpose in your regular email campaigns – just copy and paste from your blog into a new email message, add an introduction, and send!
What’s Next?
Once you have an email campaign up and running, you’ll want to know how well it’s doing, and how you can improve it to more effectively turn your subscribers into loyal customers.
So how do I start?
Your blogging journey begins with topic selection, which happens to be one of the hardest parts of building a successful blog.
Don’t make the mistake of choosing the
wrong topic…
By far the most common question people new to blogging ask is –
“What topic should I write about?”
This is the first big decision and the first point where everything can go wrong.
If you choose the wrong topic then you begin walking down the wrong path and it might be months before you even realize it and change direction.
Here’s some common mistakes people make when choosing a topic to write a blog about:
- Don’t pick a subject just because you see others make money writing about it
- Avoid writing about something you are passionate about, but very few other people are
- Don’t base a blog on a topic you know little about or have minimal practical experience in
- Be careful not to write about too diverse a range of subjects, your blog must have a focus.
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Filed under Articles, Business Blogging by Terry